ABBOTT, A. J.; LAWLER, K. A.; LING, M. C. H. Advertising Investment in the Brewing Industry: An Empirical Analysis. Economic Issues, [S. l.], v. 2, n. 1, p. 55–66, 1997. Disponível em: https://mail.economicissues.org.uk/index.php/EI_OJS/article/view/24. Acesso em: 11 nov. 2026.